Face serum: how and when to use it

A face serum is an essential beauty product not to be missed in your beauty routine.

Face serums are emollient products that effectively nourish and hydrate skin, stimulate cell renewal, make skin more plump and elastic and protect it, fight discromies and have anti-aging properties. They usually feature a high concentration of active ingredients that work synergistically to foster natural skin balance.


A serum for every skin

Just like other cosmetic products, a face serum has to be carefully chosen so that it matches skin type and age.

A young skin with no specific concerns needs a lightweight serum, which is able to maintain the skin balance; a dehydrated skin needs a highly nourishing serum with a rich formula; an oily or acne-prone skin needs a serum packed with balancing and purifying active ingredients; a wrinkled skin needs a serum that contains active ingredients able to fight the effects of aging.


When and how to apply a face serum

A face serum should be applied on face and neck, on clean skin, avoiding the eye area, preferably on moist skin so that the product can be absorbed more easily. You just need to apply one or two drops in the a.m. and p.m., before applying your moisturiser (after applying your face serum, wait 2-3 minutes and then apply your moisturiser). The face serum can also be used on its own, without following any further steps.


Face serums by Terre Verdi

Terre Verdi has three face serums in its range, plus pure pomegranate oil that can be used as a serum.


Herbs&Trees Balancing Facial Serum99% organic: this serum addresses acne-prone and/or oily skin, it helps soothe inflammation and restores natural skin balance thanks to the astringent properties of the essential oils it contains – geranium and tea tree.


FranChouliPom Nourishing Facial Serum99% organic: this serum is perfect for dry/mature skin, it contains argan and pomegranate oils, rich in vitamins and antioxidants, frankincense and patchouli essential oils, which combat the effects of stress and of skin aging.


Melograno Pomegranate Oil - 100% organic: a highly nourishing oil, which is rich in antioxidants. The oil is intended to deeply hydrate skin, especially during colder seasons, when skin is very dry. This oil is specifically recommended to fight the effects of aging, thanks to its high content of ellagic acid, a component found in the pomegranate fruit, which curbs lipid peroxidation (the process in which polyunsaturated fatty acids go through oxidation and are destroyed. This results in cell damage.)